Business

Working together to target common market

In an effort to be more effective and efficient, Tourism Langley is joining forces with Tourism Abbotsford and Tourism Chilliwack in a combined marketing effort.

The three will use their marketing funds to target common markets.

“We all agree that by working together to create a multi-jurisdictional marketing campaign, we will benefit more than by working independently,” said Deborah Kulchiski, the executive director of Tourism Langley.

“Creating routes by combining key products for each community will only strengthen people’s awareness and create a larger tourism impact on the Fraser Valley.”

‘Handpicked in the Valley — Where Adventures Take Route’ is the motto created by the group.

Alberta is one common market the three are targeting and will be the launching pad of the campaign.

Routes will be created to target leisure travelers, linking the three Fraser Valley communities through their unique products.

The organizations have worked together in the past, including the Regional Circle Farm Tour Marketing Initiative, which has been around since 2004. It involves five Fraser Valley communities.

The website www.handpickedinthevalley.com launches this spring.

We encourage an open exchange of ideas on this story's topic, but we ask you to follow our guidelines for respecting community standards. Personal attacks, inappropriate language, and off-topic comments may be removed, and comment privileges revoked, per our Terms of Use. Please see our FAQ if you have questions or concerns about using Facebook to comment.

You might like ...

Fraser facing fines for delayed surgeries
 
Judge tosses contempt charges against oil pipeline protesters due to GPS errors
 
How to donate to Christmas in Williams Park
Photo: Yorkson Creek Middle School officially open
 
Update: Burned body is Edmonton man
 
Surgical waits average five months in B.C.
Home is where her art is
 
Winter Magic
 
New Westminster Mayor Wayne Wright rides off into the sunset

Community Events, November 2014

Add an Event


Read the latest eEdition

Browse the print edition page by page, including stories and ads.

Nov 27 edition online now. Browse the archives.