Business

Busy season begins for wedding dress shopping

Seven-year-old Julitta Lozowchuk, looks at some of the flower girl dresses while helping her aunt shop at David’s Bridal. The U.S. chain opened its first B.C. location in Langley on Jan. 10. - Gary Ahuja/Langley Times
Seven-year-old Julitta Lozowchuk, looks at some of the flower girl dresses while helping her aunt shop at David’s Bridal. The U.S. chain opened its first B.C. location in Langley on Jan. 10.
— image credit: Gary Ahuja/Langley Times

Although the holiday season is over, Bridal Christmas is just beginning.

January tends to be a busy month for wedding planning and would-be brides can now shop for their dresses at David’s Bridal.

One of the largest wedding chains in the United States, David’s Bridal opened up a new bridal store at the Rio Can Langley Centre (20700 Langley Bypass).

According to a poll done by David’s Bridal, approximately one in four brides got engaged between Thanksgiving and New Year’s and while the end of the holiday season may mean a dip in sales for some retailers, for bridal retailers, it is just the start of the busy season.

The Langley location is the first in B.C. and one of nine in Canada.

“Canada is an important growth market for us and we’re thrilled that brides are embrace our unique business model that allows them to work with a knowledgeable bridal consultant, try on a wide selection of gowns in a variety of sizes, and often go home with the dress of their dreams on the same day,” said Brian Beitler, the chief marketing officer for David’s Bridal.

“Langley is still growing,” said said Joy Clamosa, the assistant store manager of the Langley store.

“And it is a shopping destination.”

With bridal gowns starting at $299 and special occasion dresses starting at $89, they offer affordable fashion-forward styles for women in sizes 0 to 26.

Featuring designer brands White by Vera Wang, Oleg Cassini, Galina, and Melissa Sweet, the store also offers low-priced cocktail dresses, prom dresses and all the accessories to match.

“We are the one-stop shop,” Clamosa said.

“We offer everything that a bride needs for her big day.”

The store also has a partnership with Moore’s Clothing for Men.

“So the girls can co-ordinate with their entire wedding party,” Clamosa said.

They can even help you design your day, with a large selection of wedding invitations and decorations for your ceremony and reception.

For more, visit David’s Bridal in-store or shop online at www.davidsbridal.ca.

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