Business

Langley winery goes to New York

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It’s a new year, and for Langley’s Township 7, that means a fresh, new look.

Since its inception in 2000, Township 7 Vineyards & Winery has featured the same logo and label. It has grown its reputation, continued to win awards (the 2010 merlot just won gold) and held some fun events at its Langley vineyard, including Bard in the Vines, concerts, fundraisers and the Grape Stomp.

It also has enjoyed continued success at its Naramata, Okanagan location where visitors in the summer come by the thousands.

But with all that growth, winery owners John Tietzen and Mike Raffan decided it was time for change. They wanted a clean looking, but stand-out label that would enhance the winery’s commitment to making “just quality wine and nothing else.”

So they took their wine to New York.

Township 7’s owners sought out an entirely different approach from what most of the B.C. wine industry typically does, said Lori Pike-Raffan.

The Langley winery owners colloborated with one of the premier advertising agencies in New York City Profero.

Profero’s client list includes famous beverage brands such as PepsiCo, Baileys, Guinness, Johnnie Walker, and Smirnoff.

In fact, Aaron Reitkopf, the C.E.O. & President of Profero New York, visited the Okanagan Valley and personally experienced its vibrant wine industry.

The actual logo and label designs were developed by industrial graphic artist Harry Garcia of Profero New York.

The revamp was to create a simple, yet stylish signature label.

The clean, non-cluttered design reinforces  Township 7 Vineyards & Winery’s philosophy of making “just quality wine and nothing else”.

Langley is home to seven wineries, making it the second largest wine region in B.C.

Visit township7.com for an upcoming wine pairing dinner fundraiser to support B.C. Guide Dogs.

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