Business

Superstore latest grocer to offer wine sales in Langley

Steven Brown (centre, left), Fraser Valley representative for Peller Estates, and Carol Hoeree (centre, right), offer samples of a Red Rooster VQA to Langley MLA Mary Polak (right), and Chris Smith, director of government relations for Loblaw, during the grand opening of a special wine section at the Langley Superstore.  - Miranda GATHERCOLE/Langley Times
Steven Brown (centre, left), Fraser Valley representative for Peller Estates, and Carol Hoeree (centre, right), offer samples of a Red Rooster VQA to Langley MLA Mary Polak (right), and Chris Smith, director of government relations for Loblaw, during the grand opening of a special wine section at the Langley Superstore.
— image credit: Miranda GATHERCOLE/Langley Times

Langley wine lovers have a new location to pick up some of their favourite Merlots and Chardonnays.

Real Canadian Superstore, located at 19851 Willowbrook Dr., unveiled a new local wine section at their store on Friday that offers more than 400 varieties of wine produced here in B.C.

It is the 15th grocery store in the province to introduce wine sales, with many products coming from small and medium-sized wineries.

“It’s a great thing that we’re able to provide for our customers,” said Chris Smith, director of government relations for Loblaw.

“In order to do this, we have worked very closely with all of the wineries to ensure our selections provide local favourites and new, exciting varieties.”

Superstore will have a wine expert in store during peak hours to help customers find their perfect pairings, and also plans to sell local cider and sake in the coming months.

“When we launched the idea of modernizing our liquor policy and taking it to a review and consultation with the public, we had no idea what we would get back. And we were very surprised to find that 75 per cent — in fact more than 75 per cent — of people responding said that the single biggest thing that we could do, in their minds, was to bring access to wine into their grocery stores,” said Langley MLA Mary Polak.

“This is a really great step forward in providing opportunities for British Columbians to experience the fantastic wines that we produce right here at home.”

Polak noted that the wine industry has grown substantially over the last two decades, from 70 wineries in 2001 to more than 330 today.

The industry is responsible for 12,000 jobs in B.C. and an annual economic impact of $2.8 Billion, she said.

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