Duette Anderson is a master multitasker.
A weekly churchgoer at Langley’s Church in the Valley, Anderson is not only a mom of four kids all under the age of 18, she has also carved out a niche as a noteworthy entrepreneur.
Actually, more like a “Mompreneur.”
The Surrey resident is one of 22 finalists from across Canada selected for the fourth installment of the Mompreneur Awards, presented by Mompreneur Showcase Group Inc. and ParentsCanada Magazine.
Anderson, of SendOutCards, was named a finalist by her peers and the business community.
The task of determining who will win one of the four awards being presented at this year’s 2017 National Mompreneurs Conference will now be left up to a panel of judges.
The winner will be chosen based on a select set of criteria for each award, including track record of success; product innovation of business idea; growth potential and scalability; revenue; inspiration to others; and impact on the community.
Every year this award gets bigger, as the achievements and contributions of women and their businesses in Canada grows.
This year, two new awards were added to include women across all areas of business.
Mom to two boys, ages 14 and three, and two girls, 18 and 12, Anderson is a busy woman, juggling a part-time nursing job, as well as with her work as a distributor with SendOutCards, promoted as “the best relationship marketing tool in the world.”
When Anderson was introduced to the company by a friend, she immediately partnered up as an independent marketing distributor.
“It was a creative outlet for me as well as a way to supplement my nursing income,” she said.
Since then the cards have resonated with Anderson’s family, friends, and associates.
For example, the ‘thank you’ cards she created through SendOutCards, and then sent out to the donors of Church in the Valley’s Acts of Kindness project, were a huge hit with the recipients.
“Being a finalist is a humbling honour. It has given me a voice and a platform to create change, empower and inspire women to step into their greatness and allow their light to shine” she said.
“I believe I have a great story to share with other women, I’m ready to share it with the world.”
She also believes her children are beginning to follow in her footsteps.
“My kids see me and what I do and they have a little bit of entrepreneur flair in them, too. My youngest daughter, at 10 years old started selling cupcakes and making cupcakes for executives and companies, and my son always has these brilliant ideas,” she said.
Awards in Toronto
The 2017 Mompreneur Awards presented by TruShield Insurance will be handed out at The 2017 National Mompreneurs Conference taking place over two days during International Women’s Day weekend, Friday, March 3, and Saturday March 4.
Anderson has been chosen as a finalist for the nationally awarded 2017 Mompreneur Award of Merit.
She said the nomination validated all of her hard work.
“I’m excited,” she said. “When I found out I was a finalist, I literally broke down crying.”