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Photos: Jumpstart Day at Canadian Tire
Seven thousand dollars was raised by Canadian Tire for the Langley chapter of the Jumpstart program.
Throughout the month of May, customers at the Langley location purchased 2,840 Jumpstart balls — the red ball is a national symbol for child's play — for $2 each.
And the Langley Canadian Tire then held a community party, which featured a barbecue, face painting and balloon animals as well as special guests Angus Reid and Maelle Ricker, raised an additional $1,320.
The $7,000 was more than double what the Langley store raised the previous year for Jumpstart.
Jumpstart is a nationally registered charity dedicated to removing financial barriers so kids across Canada have the opportunity to get off the sidelines and into the game.
According to a Vision Critical 2011 study, one in three Canadian families cannot afford to enrol their child in organized sport and physical activity.
The program is for kids between the ages of four and 18 and helps families with the costs associated with registration, equipment and/or transportation for sports.
Jumpstart provides financial assistance for families who can’t afford to enrol their kids in organized sport, and has helped more than 730,000 kids in the past nine years. One hundred per cent of every donation stays in the community in which it was made.