The logo for Discover Langley City. The name was selected after Tourism Langley warned against using “Tourism Langley City.” File

City tourism agency warned against using similar-sounding name to Tourism Langley

It would have created confusion and violated our trademark, Township marketing agency says

Shortly after Langley City announced it was leaving Tourism Langley to create its own, separate marketing agency, there was a warning against calling the new venture “Tourism Langley City.”

A cease-and-desist letter was issued by Tourism Langley around the time the City announced the Downtown Langley Business Association (DLBA) would be operating the new tourism destination marketing organization.

“No sooner did we have the words, “Tourism Langley City,’” printed in the newspaper, than Tourism Langley hit us with a cease and desist (letter that said we are) not be able to use the words ‘tourism’ or ‘Langley’ in the same sentence,” said Teri James, the DLBA executive director.

READ MORE: Promoting Langley City: new agency launches

James disclosed the letter during a presentation to Langley City Council in response to a question by Coun. Paul Albrecht, who asked how the new City agency came to be called “Discover Langley City.”

James said the DLBA wasn’t intending to call the new marketing agency Tourism Langley City, “because that’s boring” but the phrase was being used as a “placeholder” until a new name could be chosen.

The letter, she said, “basically forced us to, sooner rather than later, make a decision (about a name) and Discover Langley City is where we landed.”

“And we think that was a very positive thing at the end of the day,” James added.

Tourism Langley acting executive director Mun Bagri said the cease-and-desist letter was issued because “Tourism Langley City” was too similar.

“It was basically infringing on our trademark,” Bagri said.

He said having two agencies with almost-identical names would have created confusion.

“Unfortunately, most people don’t realize there are two Langleys.”

Bagri said “Discover Langley City” was a good choice of name.

“It would be better, going forward, for both Langleys (to have tourism agencies with distinctively different names),” Bagri said.

READ MORE: Langley City leaves Tourism Langley

When Langley City announced it was leaving Tourism Langley, the press release stated that “Langley City, in consultation with Langley City tourism industry stakeholders, has concluded that it is in the best interest of its tourism stakeholders to create a new Tourism Langley City entity to serve as the tourism Destination Marketing Organization for the community, and that its functions and services be delivered through a new service provider.”

The Township responded with an announcement that it was “pleased to continue working with Tourism Langley to promote the municipality and show visitors from across B.C. and around the world what its 120,000 residents already know.”

The City’s decision to separate itself from Tourism Langley came after several months of discord.

In December 2016, the head of Tourism Langley resigned as the Township considered departure from the destination marketing organization.

In February, the board called a special meeting to vote on dissolution of the organization, following a list of demands from the Township of Langley that the board felt was excessive.

The Tourism Langley membership voted to keep the organization going, but the following day, the City of Langley announced plans to explore alternative tourism models.

In March, Tourism Langley chair Teri James, treasurer Karen Long and director Lynn Whitehouse resigned from the organization.



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

Decision to opt out of Operation Red Nose made last winter, says Langley Gymnastics Foundation

ORN drivers in neighbouring communities will fill Langley/Surrey gaps as best they can

Theatre stuff from stolen trailer found strewn on Surrey roadside

‘It’s going to take a little while to go through it all and find out what’s ruined and what’s OK’

Golden time for Langley pair on the water

Langley women team up to win gold at rowing national championships in Burnaby

Coping with grief during the holidays

Langley Hospice Society will host two free workshops on Tuesday, Nov. 21

Chilliwack boy drops puck at Canucks fight cancer game

Carter Johnston, 11, fighting osteosarcoma and has a growing, prosthetic leg

Run, hide, fight — surviving an active shooter situation

A former Kelowna cop teaches how to survive an active shooter situation

Delta-Richmond Operation Red Nose kicks off with call for volunteers

ORN uses volunteers to provide motorists who have been drinking a free ride home — in their own cars

Federal funding to combat guns, gangs and opioid crisis

Public Safety Minister Ralph Goodale said illicit drugs are often main cause of guns, gangs violence

Riverview youth mental health centre proceeds

Replacement for Maples Treatment Centre first announced in March

Overnight lane closures at Highway 91 and 72nd Avenue

Left turn lanes off of the highway onto 72nd eastbound will be closed to install drainage culverts

Dead boy’s father posts Facebook response after Appeal Court upholds conviction

David, Collet Stephan were found guilty in their son Ezekiel’s 2012 death from bacterial meningitis

Trudeau mania, Scheer enthusiasm in B.C. this week

Prime minister, Conservative leader drop in on Surrey, White Rock

Forecasters promote avalanche safety awareness to kick off season

Avalanche Canada advising backcountry enthusiasts to get proper training and equipment.

B.C. church defaced with disturbing anti-Christian graffiti

Staff at Crossroads United Church reported the vandalism to police late last week

Most Read