(Pexels.com)

UPDATED: Competition Bureau sues Ticketmaster over ‘misleading’ ticket prices

Competition Bureau claims ticket giant inflates price from what was advertised by up to 65 per cent

Canada’s Competition Bureau is suing Ticketmaster for deceptive advertising, following a warning to end the marketing strategy last year.

In a statement Thursday, the Competition Bureau said it’s taking action against the ticket sales and distribution giant, as well as parent company Live Nation, for allegedly adding mandatory fees late into the sales transaction, inflating the price from what was advertised – in come cases by 65 per cent.

The mandatory fees imposed by Ticketmaster vary by ticket, and include “service fees”, “facility charges” and “order processing fees,” the Bureau claims.

The practice, called “drip pricing,” is misleading, the Bureau said, because consumers will always be forced to pay much higher prices than what is advertised.

The Bureau’s legal action against Ticketmaster comes seven months after ticket vendors were issued a warning to review its marketing strategies.

“Together, these actions send a strong signal to online retailers: consumers must have confidence that advertised prices are the ones they will pay,” John Pecman, Commissioner of Competition, said.

The Bureau has filed an application with the Competition Tribunal seeking, among other things, an end to the alleged deceptive marketing practices and an administrative monetary penalty.

In a statement to Black Press Media, Ticketmaster said it has long practiced transparency to enable informed purchases, and is committed to getting tickets into the hands of fans.

“Ticketmaster continues to work closely with Provincial governments to enhance consumer protection and provide the best ticketing experience for fans.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Volunteers keep BC Farm Museum running like a well-oiled machine

Collection, started in 1953, continues to expand beyond museum’s capacity to contain it

VIDEO: G-Men seek revenge Saturday night in rematch at Langley Events Centre

Portland’s Winterhawks downed the Vancouver Giants 5-3 during a road trip down south.

UPDATE: Abbotsford murder victim was brother of slain gang leader

Mandeep Grewal gunned down Thursday, brother Gavin killed in North Van in 2017

Children’s author shares her story with West Langley Elementary students

Gabrielle Prendergast toured Fraser Valley schools and libraries from Oct. 15-19.

Nominations wanted for Langley moms in need

The Mama Coach launched the 2nd annual Christmas for Mamas Giveback campaign.

Tommy Chong says cannabis legalization makes him proud to be a Canadian

Legendary marijuana advocate and comedian celebrates cultural milestone at Kelowna event

Pedestrian rushed to Lower Mainland hospital after being hit by car

Friday night crash is latest in rash of collisions involving pedestrians in Surrey

Payette invites critics to ‘come and spend a few days’ with her

Governor General Julie Payette made her first official to B.C. back in March

More pot stores expected in B.C. in coming ‘weeks and months’: attorney general

Attorney General David Eby and Public Safety Minister Mike Farnworth visited the new BC Cannabis Store in the province’s Interior

Telus launches charitable foundation to help vulnerable youth

The Telus Friendly Future Foundation complements other social initiatives by the company, including Mobility for Good

Police say suspicious death of B.C. artist ruled a homicide

Patrick Zube Aylward’s body was found in a residence on a rural road outside of Seton Portage, west of Lillooet, B.C.

Temporary roads being built in areas affected by landslide in northern B.C.

Emergency Management BC news release says Disaster Financial Assistance is available to eligible residents of the Peace River Regional District who may have been affected by the landslides

B.C. tickets win big in Lotto Max draw

Jackpot carried over; B.C. tickets share Max Millions prizes

Most Read