Pink Shirt Day will be celebrated on Feb. 24 and thousands of Canadians are expected to turn schools and businesses into a sea of pink to build awareness against bullying .
This year’s Pink Shirt Day message is “Kindness is one size fits all.”
“This year we are focusing on kindness. Kindness is universal — a trait we encourage everyone to openly express every day,” said Jen Schaeffers, executive director CKNW Orphans’ Fund.
“We are grateful to have the continued support of London Drugs in our funding of programs across British Columbia and Alberta that teach children the importance of kindness, empathy and compassion. Funds raised will go directly to Boys & Girls Clubs in local communities.”
To the mark the day, the Township will light up the 200 Street overpass in pink starting Feb. 22.
The official Pink Shirt Day T-shirt is now available for $9.80 at 72 London Drugs locations, as well as online at www.pinkshirtday.ca. Net proceeds support CKNW Orphans’ Fund and are distributed to various organizations across B.C. and Alberta.
The programs funded support children’s healthy self-esteem, both with their peers and themselves. They teach empathy, compassion and kindness.
“Over the past seven years, we at London Drugs are proud to have raised more than $600,000 for Boys and Girls Clubs in Western Canada through the Pink Shirt Day campaign,” said Clint Mahlman, London Drugs COO and Executive Vice President.