Bell Media, NFL take appeal over Super Bowl ad rules to top court

At issue is a ban on substituting American ads with Canadian ones during the game’s broadcast

Bell Canada and the National Football League applied earlier this month to have the Supreme Court of Canada overturn a regulatory decision to ban substituting American ads with Canadian ones during the Super Bowl.

Documents filed Jan. 2 show that the media company and the NFL submitted an application to the Supreme Court to appeal the CRTC decision that was upheld by a Federal Court of Appeal in late December.

The Canadian Radio-television and Telecommunications Commission announced the ban on simultaneous substitution of Canadian advertising over American broadcasts in 2015, but it took effect during 2017’s game.

Justice David G. Near wrote in a judgement delivered Dec. 18 that there is a certain irony that legislation with an objective to protect the Canadian broadcasting industry is being used to allow for the broadcasting of American ads during the Super Bowl to the apparent detriment of the industry.

READ MORE: Philadelphia Eagles headed to Super Bowl

READ MORE: Tom Brady leads Patriots back to Super Bowl, top Jaguars 24-20

Bell Media spokesman Scott Henderson said in an email at the time that the company hoped the CRTC will take a close look at the clear impact of its decision on Canadian broadcasting.

In August, Bell asked the CRTC to re-consider its decision, claiming its advertising revenues dropped by $11 million and it lost 40 per cent of its audience for the football game.

Henderson declined to provide comment on the Supreme Court appeal application.

The Canadian Press

Just Posted

Appeal filed in Langley condo case

Lawyer for buyers seeks a court order preventing cancellation of purchase contracts

‘Bad Ass’ Barry McQuarrie sentenced to 14 years

McQuarrie shot and killed his ex-girlfriend’s new boyfriend

Extra-innings hit sends Blaze to victory

Langley wins 2018 home debut at McLeod Athletic Park

UPDATED: Langley City bicycle patrols to address homeless problems

Council approves bike purchase for bylaw enforcement officers

Free, family friendly fun at upcoming Clayton Community Festival

New this year will be parkour, skateboarding demonstrations for youth

VIDEO: B.C. man recognized for spinning basketball on toothbrush

Abbotsford man holds world record for longest duration of time of 60.5 seconds

B.C. man arrested in cross-border drug smuggling operation

William Milton Barnes of Victoria faces multiple charges

Political heavyweights hit Washington in hunt for NAFTA deal

Officials from Prime Minister’s office, Foreign Affairs Minister Chrystia Freeland part of talks

Greenbelt Microgreens recall in B.C., Alberta, due to Listeria concerns

Canadian Food Inspection Agency says there have been no illnesses linked to the microgreens

Commit to harassment-free environment or forego federal arts funding: Joly

$552,000 coming from feds for training so arts organizations build, maintain respectful workplaces

Aquilini-linked ranch fined $70,000 for storing cranes on farmland

Pitt Meadows council supporting application to Agricultural Land Commission

Minister calls out misogyny, but PM says too soon to talk motive in van attack

Alek Minassian is charged with 10 counts of first-degree murder and 13 counts of attempted murder

Decorated Canadian pairs skaters Duhamel and Radford officially retire

The Ontario duo took bronze in pairs at the Games in Pyeongchang, South Korea

B.C.’s top 20 ‘rattiest’ cities

Lower Mainland, Vancouver Island and Okanagan make shortlist for areas prone to rats

Most Read